what everyone around seemed to see and understand about using social media t6o
better market organizations, I decided I wanted to find out for sure. It started with a
conversation and question to every person I felt may be able to enlighten me on the
matter.
Many people have told me how social media is necessary for all new marketing practices, but all failed to provide any support with their explanation. Web searches followed with similar results. It seems people all around me, and the search engines I explored all gave me what I had been hearing all along, “social media is a must for your marketing or you’ll be left behind.” And yet I could not find any concrete reason why it was so necessary or if it was working to improve marketing. Eventually the frustrations of not understanding why everyone was jumping into social media marketing led me to this project idea.
Many people have told me how social media is necessary for all new marketing practices, but all failed to provide any support with their explanation. Web searches followed with similar results. It seems people all around me, and the search engines I explored all gave me what I had been hearing all along, “social media is a must for your marketing or you’ll be left behind.” And yet I could not find any concrete reason why it was so necessary or if it was working to improve marketing. Eventually the frustrations of not understanding why everyone was jumping into social media marketing led me to this project idea.


